{"id":71,"date":"2023-01-03T22:59:55","date_gmt":"2023-01-03T22:59:55","guid":{"rendered":"https:\/\/xpearts.com\/?p=71"},"modified":"2023-05-01T18:45:44","modified_gmt":"2023-05-01T18:45:44","slug":"email-segmentation-best-practices-how-to-segment-your-email-list","status":"publish","type":"post","link":"https:\/\/xpearts.com\/bg\/email-segmentation-best-practices-how-to-segment-your-email-list\/","title":{"rendered":"\u041d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0437\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438: \u041a\u0430\u043a \u0434\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0442\u0435 \u0438\u043c\u0435\u0439\u043b \u0441\u043f\u0438\u0441\u044a\u043a\u0430 \u0441\u0438"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u041d\u0430\u0441\u043a\u043e\u0440\u043e&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.asapconvert.com\/post\/how-to-use-email-marketing\" target=\"_blank\">\u043e\u0431\u0441\u044a\u0434\u0438\u0445\u043c\u0435&nbsp;<\/a>\u043d\u0435\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u0430\u0442\u0430&nbsp;<em>\u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442 \u043d\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f\u0442\u0430<\/em>&nbsp;, \u043a\u043e\u044f\u0442\u043e \u0438\u043c\u0435\u0439\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438. \u0421 \u0442\u043e\u0432\u0430 \u0437\u0430\u043a\u043e\u0432\u0430\u043d\u043e, \u0432\u0440\u0435\u043c\u0435 \u0435 \u0434\u0430 \u043e\u0432\u043b\u0430\u0434\u0435\u0435\u0442\u0435 \u043a\u0430\u043a \u0434\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0442\u0435 \u0441\u043f\u0438\u0441\u044a\u043a\u0430 \u0441\u0438 \u0441 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\u043f\u043e\u043b\u0443\u0447\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0447\u0440\u0435\u0437 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0437\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438 \u0435 \u0441\u0438\u0433\u0443\u0440\u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0437\u0430 \u043f\u043e-\u0449\u0430\u0441\u0442\u043b\u0438\u0432\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u2013 \u0438 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 \u0442\u044f\u0445! \u0418 \u0442\u0430\u043a\u0430,<em>\u201e \u043a\u0430\u043a\u0432\u0438 \u0441\u0430 \u0442\u0435\u0437\u0438 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438? \u201d<\/em>, \u0447\u0443\u0432\u0430\u043c\u0435 \u0432\u0438 \u0434\u0430 \u043f\u0438\u0442\u0430\u0442\u0435. 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\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u2013 \u0432\u0441\u044a\u0449\u043d\u043e\u0441\u0442&nbsp;<a href=\"https:\/\/www.businesswire.com\/news\/home\/20141119005240\/en\/AgilOne-Survey-Reveals-Personalized-Experiences-Consumer-Groups\" target=\"_blank\" rel=\"noreferrer noopener\"><u>\u043f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435&nbsp;<\/u><\/a>\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438, \u0447\u0435 79% \u043e\u0442 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0433\u043e \u043e\u0447\u0430\u043a\u0432\u0430\u0442! \u041d\u0430\u043f\u0438\u0441\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u0438\u043c\u0435\u0439\u043b \u0437\u0430 \u0432\u0441\u0435\u043a\u0438 \u0447\u043e\u0432\u0435\u043a \u043e\u0442 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\u043d\u0430\u0439-\u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438. \u0412 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442 \u043e\u0442 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430 \u043c\u0430\u0440\u043a\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043e\u0446\u0435\u043d\u0438\u0442\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0442\u0435\u0437\u0438 \u0432\u0438\u0434\u043e\u0432\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438. \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0442\u043e\u0432\u0430, \u043d\u044f\u043c\u0430 \u0434\u0430 \u0441\u043f\u0440\u0435\u0442\u0435 \u0434\u043e\u0442\u0443\u043a! \u0414\u043d\u0435\u0448\u043d\u0438\u0442\u0435 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0437\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b \u0441\u0435 \u043f\u0440\u043e\u0441\u0442\u0438\u0440\u0430\u0445\u0430 \u0434\u0430\u043b\u0435\u0447 \u043e\u0442\u0432\u044a\u0434 \u043f\u0440\u043e\u0441\u0442\u0430\u0442\u0430 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-eei0\"><strong>2. \u0414\u0430 \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u0442\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-7cdha\">\u041a\u043e\u0433\u0430\u0442\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u0442\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430 \u0441\u0438 \u0437\u0430 \u0438\u043c\u0435\u0439\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0438\u0437\u043a\u0443\u0448\u0438\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0441\u044a\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u0435 \u0432\u044a\u0440\u0445\u0443 \u043f\u0440\u0438\u0432\u043b\u0438\u0447\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043d\u043e\u0432\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438. \u041d\u0435 \u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0433\u0440\u0435\u0448\u043a\u0430\u0442\u0430 \u0434\u0430 \u043f\u0440\u0435\u043d\u0435\u0431\u0440\u0435\u0433\u0432\u0430\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0432\u0435\u0447\u0435 \u0438\u043c\u0430\u0442\u0435, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u0442\u0435\u0437\u0438 \u0445\u043e\u0440\u0430&nbsp;<a href=\"http:\/\/success.adobe.com\/assets\/en\/downloads\/whitepaper\/13926.digital_index_loyal_shoppers_report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><u>\u043d\u0430\u0439-\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e<\/u><\/a>&nbsp;\u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430\u0442 40% \u043e\u0442 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441! \u0417\u0430 \u043c\u0438\u043d\u0430\u043b\u0438 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438 \u0438 \u0430\u0431\u043e\u043d\u0430\u0442\u0438 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b \u0438\u043c\u0430\u0442\u0435 \u0434\u043e\u0441\u0442\u044a\u043f \u0434\u043e \u043d\u0430\u0431\u043e\u0440 \u043e\u0442 \u043f\u043e\u043b\u0435\u0437\u043d\u0438 \u0434\u0430\u043d\u043d\u0438, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435, \u0437\u0430 \u0434\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0442\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u0441\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-3nkt7\">\u041f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u0438\u0442\u0435 \u0432 \u043f\u0440\u0435\u0434\u0438\u0448\u0435\u043d \u0438\u043c\u0435\u0439\u043b \u0438\u043b\u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 \u0441 \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u0438 \u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043c\u0438\u043d\u0430\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0434\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043a\u0430\u043a\u0432\u043e \u0435 \u043d\u0430\u0439-\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0432\u0430\u0448\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0434\u0430 \u0442\u044a\u0440\u0441\u0438 \u0432 \u0431\u044a\u0434\u0435\u0449\u0435. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043d\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u043d\u0430 \u043c\u043e\u0434\u0435\u043d \u0442\u044a\u0440\u0433\u043e\u0432\u0435\u0446, \u043a\u043b\u0438\u0435\u043d\u0442, \u043a\u043e\u0439\u0442\u043e \u0441\u0438 \u0435 \u043a\u0443\u043f\u0438\u043b \u043d\u043e\u0432\u0438 \u0431\u0430\u043d\u0441\u043a\u0438 \u043a\u043e\u0441\u0442\u044e\u043c\u0438 \u0432 \u043d\u0430\u0447\u0430\u043b\u043e\u0442\u043e \u043d\u0430 \u043f\u043b\u0430\u0436\u043d\u0438\u044f \u0441\u0435\u0437\u043e\u043d \u043c\u0438\u043d\u0430\u043b\u0430\u0442\u0430 \u0433\u043e\u0434\u0438\u043d\u0430, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u0438\u0437\u043a\u0443\u0448\u0435\u043d \u043e\u0442 \u0438\u043c\u0435\u0439\u043b, \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0449 \u0442\u0430\u0437\u0433\u043e\u0434\u0438\u0448\u043d\u0430\u0442\u0430 \u0433\u0430\u043c\u0430. \u0414\u0440\u0443\u0433\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u0438\u043c\u0430\u0442 \u043d\u0430\u0432\u0438\u043a\u0430 \u0434\u0430 \u0441\u0435 \u0437\u0430\u0434\u044a\u0440\u0436\u0430\u0442 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0442\u0430 \u043c\u044a\u0436\u043a\u0438 \u0437\u0438\u043c\u043d\u0438 \u0431\u043e\u0442\u0443\u0448\u0438, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0431\u0438\u0445\u0430 \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043d\u0430 \u043a\u043e\u0434 \u0437\u0430 \u043e\u0442\u0441\u0442\u044a\u043f\u043a\u0430 \u0437\u0430 \u043e\u0431\u0443\u0432\u043a\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u044a\u0440\u0446\u0435\u0442\u043e \u0438\u043c \u0436\u0435\u043b\u0430\u0435. \u041a\u0430\u0442\u043e \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u0442\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438\u0442\u0435 \u0432 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u0442\u0435 \u043a\u0443\u043a\u0438\u0447\u043a\u0438, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0433\u0438 \u043d\u0430\u0441\u043e\u0447\u0430\u0442 \u043a\u044a\u043c \u0441\u044a\u0434\u0431\u043e\u043d\u043e\u0441\u043d\u043e\u0442\u043e \u0449\u0440\u0430\u043a\u0432\u0430\u043d\u0435 \u0432\u044a\u0440\u0445\u0443 \u0431\u0443\u0442\u043e\u043d\u0430 \u201e\u041a\u0443\u043f\u0435\u0442\u0435 \u0441\u0435\u0433\u0430\u201c!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-dl1db\"><strong>3. \u041f\u0440\u043e\u044f\u0432\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043b\u044e\u0431\u043e\u043f\u0438\u0442\u0441\u0442\u0432\u043e \u043a\u044a\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-dl1db\">\u041f\u043e\u0437\u043d\u0430\u0432\u0430\u0439\u043a\u0438 \u0432\u0430\u0448\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430 \u043e\u0442\u0437\u0430\u0434 \u043d\u0430\u043f\u0440\u0435\u0434, \u043a\u0430\u043a\u0432\u0438 \u043f\u0440\u043e\u0437\u0440\u0435\u043d\u0438\u044f \u0431\u0438\u0445\u0442\u0435 \u0438\u0441\u043a\u0430\u043b\u0438 \u0434\u0430 \u0438\u0437\u0432\u043b\u0435\u0447\u0435\u0442\u0435 \u043e\u0442 \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f? \u0412 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442 \u043d\u0438\u0449\u043e \u043d\u0435 \u0432\u0438 \u043f\u0440\u0435\u0447\u0438 \u0434\u0430 \u043f\u043e\u0442\u044a\u0440\u0441\u0438\u0442\u0435 \u0442\u0430\u0437\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f! \u0421\u044a\u0431\u0443\u0434\u0435\u0442\u0435 \u043b\u044e\u0431\u043e\u043f\u0438\u0442\u0441\u0442\u0432\u043e\u0442\u043e \u0441\u0438 \u0438 \u0431\u044a\u0434\u0435\u0442\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438, \u0437\u0430 \u0434\u0430 \u043e\u043f\u043e\u0437\u043d\u0430\u0435\u0442\u0435 \u043f\u043e-\u0434\u043e\u0431\u0440\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u0441\u0438. \u0422\u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u0432\u044a\u0432 \u0432\u0430\u0448\u0438\u044f \u0438\u043c\u0435\u0439\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043f\u043e\u0434\u0442\u0438\u043a\u0432\u0430\u0449\u043e \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u0449\u0435 \u0440\u0430\u0437\u043a\u0440\u0438\u044f\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438. \u0422\u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u043d\u0435 \u043d\u0430 \u0437\u0430\u0431\u0430\u0432\u043d\u0430, \u0438\u0433\u0440\u0438\u0432\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0430 \u0430\u043d\u043a\u0435\u0442\u0430 \u0432\u044a\u0432 \u0432\u0430\u0448\u0438\u044f \u0438\u043c\u0435\u0439\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. \u041e\u0431\u0435\u0449\u0430\u043d\u0438\u0435\u0442\u043e \u0437\u0430 \u043d\u0430\u0433\u0440\u0430\u0434\u0430 \u043f\u0440\u0438 \u0437\u0430\u0432\u044a\u0440\u0448\u0432\u0430\u043d\u0435 \u0449\u0435 \u0431\u044a\u0434\u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u044a\u0447\u043d\u043e, \u0437\u0430 \u0434\u0430 \u0438\u0437\u043a\u0443\u0448\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u0432\u0438 \u0434\u0430 \u0441\u043f\u043e\u0434\u0435\u043b\u0438 \u043c\u0430\u043b\u043a\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u0437\u0430 \u0441\u0435\u0431\u0435 \u0441\u0438. \u0412\u0430\u0448\u0438\u0442\u0435 \u0437\u0430\u0434\u0430\u0447\u0438 \u0441\u0430 \u0434\u0430 \u043e\u0442\u043a\u0440\u0438\u0435\u0442\u0435 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f\u0442\u0430, \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438\u0442\u0435 \u0438 \u043d\u0443\u0436\u0434\u0438\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0432\u044a\u0432 \u0432\u0440\u044a\u0437\u043a\u0430 \u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430, \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0442\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-eb4o7\">\u0421\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438\u0442\u0435 \u043d\u0430 \u043e\u0442\u0434\u0435\u043b\u043d\u0438\u0442\u0435 \u043b\u0438\u0446\u0430, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u201e\u043f\u0435\u0440\u0441\u043e\u043d\u0438 \u043d\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0430\u201c \u0438 \u0434\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0442\u0435 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u043d\u043e. \u0422\u043e\u0432\u0430 \u0435 \u0435\u0434\u043d\u0430 \u043e\u0442 \u043d\u0430\u0439-\u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u0442\u0435 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0437\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438 \u0434\u043d\u0435\u0441! \u0422\u043e\u0432\u0430 \u0449\u0435 \u0432\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u0438 \u0434\u0430 \u043d\u0430\u0441\u043e\u0447\u0438\u0442\u0435 \u043a\u044a\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u043d\u043e \u0438 \u0441\u0432\u0435\u0436\u043e \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435, \u043d\u0430 \u043a\u043e\u0435\u0442\u043e \u0449\u0435 \u0440\u0435\u0430\u0433\u0438\u0440\u0430\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438 \u0433\u0440\u0443\u043f\u0438 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438. \u0418\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u044f\u0442\u0430&nbsp;<a href=\"https:\/\/www.ucl.ac.uk\/news\/2006\/aug\/novelty-aids-learning\" target=\"_blank\" rel=\"noreferrer noopener\"><u>\u043f\u043e\u0434\u0447\u0435\u0440\u0442\u0430\u0432\u0430\u0442<\/u><\/a>&nbsp;\u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u0442\u0430 \u0441\u0438\u043b\u0430, \u043a\u043e\u044f\u0442\u043e \u043d\u043e\u0432\u0430\u0442\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043f\u0440\u0438\u0442\u0435\u0436\u0430\u0432\u0430 \u0432 \u043d\u0430\u0448\u0438\u044f \u043c\u043e\u0437\u044a\u043a. \u0422\u043e\u0432\u0430 \u0438\u0434\u0432\u0430 \u0447\u0440\u0435\u0437 \u0434\u043e\u043f\u0430\u043c\u0438\u043d\u043e\u0432\u0438\u044f \u0443\u0434\u0430\u0440, \u043a\u043e\u0439\u0442\u043e \u0438\u0437\u043f\u0438\u0442\u0432\u0430\u043c\u0435, \u043a\u043e\u0433\u0430\u0442\u043e \u043f\u043e\u043f\u0430\u0434\u043d\u0435\u043c \u043d\u0430 \u043d\u0435\u0449\u043e \u043d\u043e\u0432\u043e \u0438 \u0432\u044a\u043b\u043d\u0443\u0432\u0430\u0449\u043e! \u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u043d\u0430 \u0432\u044a\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0432\u0430\u0449\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435 \u0441\u044a\u0441 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u0438 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u0430 \u0434\u0430 \u0441\u043b\u0435\u0434\u0432\u0430\u0442 \u0442\u043e\u0437\u0438 \u0444\u0430\u043a\u0442\u043e\u0440 \u0437\u0430 \u0434\u043e\u0431\u0440\u043e \u0447\u0443\u0432\u0441\u0442\u0432\u043e \u0438 \u0434\u0430 \u043a\u0443\u043f\u0443\u0432\u0430\u0442! \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438 \u0442\u0435\u043c\u0438 \u0438\u043b\u0438 \u0434\u043e\u0440\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0430 \u043f\u043e-\u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438 \u0437\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u0438 \u0433\u0440\u0443\u043f\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-777co\"><strong>4. \u041e\u0432\u043b\u0430\u0434\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0435\u0442\u0430\u043f\u0438\u0442\u0435 \u043e\u0442 \u0436\u0438\u0437\u043d\u0435\u043d\u0438\u044f \u0446\u0438\u043a\u044a\u043b \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-777co\">\u0418\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u044f\u0442\u0430\u00a0<a href=\"http:\/\/success.adobe.com\/assets\/en\/downloads\/whitepaper\/13926.digital_index_loyal_shoppers_report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><u>\u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442\u00a0<\/u><\/a>\u0447\u0435 \u043a\u043e\u043b\u043a\u043e\u0442\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043b \u043a\u043b\u0438\u0435\u043d\u0442 \u0441 \u0432\u0430\u0441 \u0432 \u043c\u0438\u043d\u0430\u043b\u043e\u0442\u043e, \u0442\u043e\u043b\u043a\u043e\u0432\u0430 \u043f\u043e-\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0435 \u0434\u0430 \u043a\u0443\u043f\u0438 \u043e\u0442\u043d\u043e\u0432\u043e. \u0412\u044a\u0437\u043f\u0440\u0438\u0435\u043c\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u0438 \u0441 \u043d\u043e\u0432\u0438 \u0430\u0431\u043e\u043d\u0430\u0442\u0438, \u0435\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438 \u043b\u043e\u044f\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438\u043c\u0430 \u0441\u043c\u0438\u0441\u044a\u043b! \u0422\u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u043d\u043e \u043b\u0435\u0441\u0435\u043d \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0437\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435, \u0434\u043e\u043a\u0430\u0442\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u043a \u0434\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0442\u0435 \u0438\u043c\u0435\u0439\u043b \u0441\u043f\u0438\u0441\u044a\u043a\u0430 \u0441\u0438. \u041d\u0430\u0439-\u043d\u043e\u0432\u0438\u0442\u0435 \u0432\u0438 \u0430\u0431\u043e\u043d\u0430\u0442\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u043f\u043e\u0441\u0440\u0435\u0449\u043d\u0430\u0442\u0438 \u0441 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043a\u043e\u0434 \u0438\u043b\u0438 \u0441\u0442\u0440\u0430\u0445\u043e\u0442\u043d\u0438 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u043a\u0438. \u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0448\u0430\u043d\u0441\u0430 \u0434\u0430 \u043d\u0430\u043a\u0430\u0440\u0430\u0442\u0435 \u043d\u043e\u0432\u043e\u0434\u043e\u0448\u043b\u0438\u0442\u0435 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0447\u0443\u0432\u0441\u0442\u0432\u0430\u0442 \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0438 \u0432 \u043d\u0435\u0449\u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u043e \u0438 \u0434\u0430 \u0437\u0430\u0434\u0430\u0434\u0435\u0442\u0435 \u043e\u0447\u0430\u043a\u0432\u0430\u043d\u0438\u044f. \u041f\u043e-\u043d\u043e\u0432\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0441 \u0435\u0434\u043d\u0430 \u0438\u043b\u0438 \u0434\u0432\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0441\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0438 \u0437\u0430 \u043f\u043e-\u043d\u0430\u0442\u0430\u0442\u044a\u0448\u043d\u043e \u043f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435 - \u0437\u0430 \u0434\u0430 \u0432\u0438\u0434\u0438\u043c \u043a\u0430\u043a\u0432\u043e \u0434\u0440\u0443\u0433\u043e \u0449\u0435 \u0433\u0438 \u0433\u0440\u0430\u0431\u043d\u0435. \u041b\u043e\u044f\u043b\u043d\u0438\u0442\u0435, \u0434\u044a\u043b\u0433\u043e\u0433\u043e\u0434\u0438\u0448\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0432\u044a\u0437\u043d\u0430\u0433\u0440\u0430\u0434\u0435\u043d\u0438 \u0441 \u0438\u0437\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u043e\u0444\u0435\u0440\u0442\u0438 \u0437\u0430 \u043b\u044e\u0431\u0438\u043c\u0438\u0442\u0435 \u0441\u0438 \u043d\u0435\u0449\u0430. \u041f\u043e \u0442\u043e\u0437\u0438 \u043d\u0430\u0447\u0438\u043d \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0432\u044a\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u043e\u0442 \u0432\u0441\u0435\u043a\u0438 \u0435\u0442\u0430\u043f \u043e\u0442 \u0436\u0438\u0437\u043d\u0435\u043d\u0438\u044f \u0446\u0438\u043a\u044a\u043b \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0437\u0430 \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u043d\u043e \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435 \u0441\u0438!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-2u69f\"><strong>5. \u041d\u0435 \u0438\u0437\u043f\u0443\u0441\u043a\u0430\u0439\u0442\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0442\u0430 \u0441 \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0430\u0442\u0430 \u043a\u043e\u043b\u0438\u0447\u043a\u0430<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-7lso4\">\u0418\u0437\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0441\u043a\u0430 \u043a\u043e\u043b\u0438\u0447\u043a\u0430 \u0435 \u043f\u043e\u0447\u0442\u0438 \u043f\u0440\u043e\u043f\u0443\u0441\u043d\u0430\u0442\u0430 \u043e\u0442 \u0433\u043b\u0435\u0434\u043d\u0430 \u0442\u043e\u0447\u043a\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435, \u043d\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u0438\u044f\u0442 \u0438\u043c\u0435\u0439\u043b \u043c\u043e\u0436\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0434\u0430 \u0441\u043f\u0430\u0441\u0438 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u0442\u043e! \u0412\u0438\u043d\u0430\u0433\u0438 \u043e\u0431\u0440\u044a\u0449\u0430\u0439\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438\u0442\u0435 \u0441\u0438 \u043a\u043e\u043b\u0438\u0447\u043a\u0438 \u0438 \u0445\u0432\u0430\u043d\u0435\u0442\u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u0430, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043e\u043f\u0438\u0442\u0430\u0442\u0435 \u0434\u0430 \u0432\u044a\u0440\u043d\u0435\u0442\u0435 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0430 \u043e\u0431\u0440\u0430\u0442\u043d\u043e. \u0420\u0430\u0437\u0441\u0435\u044f\u0445\u0430 \u043b\u0438 \u0441\u0435 \u0438\u043b\u0438 \u0441\u0435 \u043f\u043e\u0447\u0443\u0432\u0441\u0442\u0432\u0430\u0445\u0430 \u043c\u0430\u043b\u043a\u043e \u043a\u043e\u043b\u0435\u0431\u043b\u0438\u0432\u0438? \u0418\u043c\u0435\u0439\u043b \u0430\u0434\u0440\u0435\u0441\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0442\u043e\u0437\u0438 \u0430\u0431\u043e\u043d\u0430\u0442 \u043f\u043e \u0438\u043c\u0435, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043d\u0435 \u043d\u0430 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d \u0432\u044a\u0432 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u043a\u043e\u0434 \u0437\u0430 \u043e\u0442\u0441\u0442\u044a\u043f\u043a\u0430 \u043c\u043e\u0436\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0434\u0430 \u0441\u043a\u043b\u044e\u0447\u0438 \u0441\u0434\u0435\u043b\u043a\u0430\u0442\u0430. \u041f\u043e\u0441\u043b\u0435\u0434\u0432\u0430\u0449 \u0438\u043c\u0435\u0439\u043b, \u043a\u043e\u0439\u0442\u043e \u0438\u043c \u043a\u0430\u0437\u0432\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u0437\u0430 \u0442\u043e\u0432\u0430 \u0437\u0430\u0449\u043e \u0441\u0435 \u043d\u0443\u0436\u0434\u0430\u044f\u0442 \u043e\u0442 \u0441\u0432\u043e\u044f\u0442\u0430 \u043f\u043e\u0447\u0442\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u0432\u0435\u0434\u0435 \u0438 \u0442\u0430\u0437\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430 \u0443 \u0434\u043e\u043c\u0430. Business Insider&nbsp;<a href=\"https:\/\/www.businessinsider.com\/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4\" target=\"_blank\" rel=\"noreferrer noopener\"><u>\u0441\u044a\u043e\u0431\u0449\u0438&nbsp;<\/u><\/a>, \u0447\u0435 \u043e\u043a\u043e\u043b\u043e 63% \u043e\u0442 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u0438\u0437\u043f\u043b\u044a\u0437\u0432\u0430\u0442 \u0447\u0440\u0435\u0437 \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438 \u043a\u043e\u043b\u0438\u0447\u043a\u0438, \u0441\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u043e \u0432\u044a\u0437\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043c\u0438. \u0422\u043e\u0432\u0430 \u043d\u0435 \u0435 \u043c\u0430\u043b\u043a\u0430 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-90vi\"><strong>\u041f\u0440\u0438\u0441\u043f\u043e\u0441\u043e\u0431\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0437\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b \u0437\u0430 \u0432\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-1o0bc\">\u0412\u0440\u044a\u0437\u043a\u0430\u0442\u0430 \u0432\u0438 \u0441 \u0432\u0430\u0448\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0435 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u0430 \u043f\u043e \u0440\u043e\u0434\u0430 \u0441\u0438, \u0442\u0430\u043a\u0430 \u0447\u0435 \u0432\u0430\u0448\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0437\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0435 \u0441\u044a\u0441 \u0441\u0438\u0433\u0443\u0440\u043d\u043e\u0441\u0442 \u0449\u0435 \u0431\u044a\u0434\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0430! \u041a\u0430\u0442\u043e \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u0442\u0435 \u0433\u043e\u0440\u043d\u0438\u0442\u0435 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0441 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0432\u044a\u0432 \u0432\u0440\u044a\u0437\u043a\u0430 \u0441\u044a\u0441 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u0430\u0442\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043c\u0430\u0440\u043a\u0430 \u0434\u0430 \u043e\u0442\u0433\u043e\u0432\u0430\u0440\u044f \u043d\u0430 \u043d\u0443\u0436\u0434\u0438\u0442\u0435 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0432\u043f\u0440\u0435\u0433\u043d\u0435\u0442\u0435 \u0441\u0438\u043b\u0430\u0442\u0430 \u043d\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438. \u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u0441\u044a\u0441 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438 \u0438 \u0434\u0430 \u0443\u0441\u044a\u0432\u044a\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u0430\u0442\u0435 \u0437\u0430\u043d\u0430\u044f\u0442\u0430 \u0441\u0438 \u0441 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u0430 \u0432\u0440\u0435\u043c\u0435\u0442\u043e. \u041f\u0440\u043e\u0434\u044a\u043b\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u044a\u0431\u0438\u0440\u0430\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0438 \u0434\u0430 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0432\u0430\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u0441\u0438. \u0420\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u0439\u0442\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435 \u0437\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0435, \u043a\u043e\u0438\u0442\u043e \u0432\u0430\u0448\u0438\u044f\u0442 \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u043a \u043d\u0430 \u0438\u043c\u0435\u0439\u043b \u0443\u0441\u043b\u0443\u0433\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438. \u041a\u043e\u0433\u0430\u0442\u043e \u043e\u0442\u043a\u0440\u0438\u0435\u0442\u0435 \u043a\u0430\u043a \u0434\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0442\u0435 \u0438\u043c\u0435\u0439\u043b \u0441\u043f\u0438\u0441\u044a\u043a\u0430 \u0441\u0438 \u043f\u043e \u043d\u0430\u0439-\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u044f \u043d\u0430\u0447\u0438\u043d, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u0435 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435\u0442\u043e, \u043a\u043e\u0435\u0442\u043e \u0432\u0430\u0448\u0438\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u043d\u0430\u0438\u0441\u0442\u0438\u043d\u0430 \u0438\u0441\u043a\u0430\u0442. 56% \u043e\u0442 \u0445\u043e\u0440\u0430\u0442\u0430, \u043a\u043e\u0438\u0442\u043e \u043a\u043b\u0438\u043a\u0432\u0430\u0442 \u0432\u044a\u0440\u0445\u0443 \u201e\u043e\u0442\u043f\u0438\u0441\u0432\u0430\u043d\u0435\u201c,&nbsp;<a href=\"http:\/\/www.socialquickstarter.com\/content\/117-10_facts_about_why_and_how_consumers_like_and\" target=\"_blank\" rel=\"noreferrer noopener\"><u>\u0433\u043e \u043f\u0440\u0430\u0432\u044f\u0442<\/u><\/a>&nbsp;\u0437\u0430\u0449\u043e\u0442\u043e \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442, \u043d\u0435 \u0435 \u0443\u043c\u0435\u0441\u0442\u043d\u043e. \u0422\u0430\u043a\u0430 \u0447\u0435, \u043d\u0435 \u0431\u044a\u0434\u0435\u0442\u0435 \u0442\u0430\u043a\u044a\u0432 \u0431\u0438\u0437\u043d\u0435\u0441! \u041a\u0430\u0442\u043e \u043e\u0442\u0433\u043e\u0432\u0430\u0440\u044f\u0442\u0435 \u043d\u0430 \u043d\u0443\u0436\u0434\u0438\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u043f\u043e \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u0435\u043d \u043d\u0430\u0447\u0438\u043d, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0435\u0442\u0435 \u0432 \u0446\u0435\u043d\u0435\u043d\u0430 \u043c\u0430\u0440\u043a\u0430, \u043a\u044a\u043c \u043a\u043e\u044f\u0442\u043e \u0442\u0435 \u0449\u0435 \u0441\u0435 \u0432\u0440\u044a\u0449\u0430\u0442 \u043e\u0442\u043d\u043e\u0432\u043e \u0438 \u043e\u0442\u043d\u043e\u0432\u043e!<\/p>","protected":false},"excerpt":{"rendered":"<p>We recently&nbsp;discussed&nbsp;the incredible&nbsp;return on investment&nbsp;that email marketing has to offer. With that nailed down, it\u2019s time to master how to segment your email list to boost that ROI even further! Research from the Direct Marketing Association&nbsp;revealed&nbsp;that effective segmentation can increase email campaign revenue by as much as 760%. With a little imagination, it\u2019s easy to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"We recently discussed the incredible return on investment that email marketing has to offer. With that nailed down, it\u2019s time to master how to segment your email list to boost that ROI even further! Research from the Direct Marketing Association revealed that effective segmentation can increase email campaign revenue by as much as 760%. With a little imagination, it\u2019s easy to\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"bsptfslp\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/xpearts.com\/bg\/email-segmentation-best-practices-how-to-segment-your-email-list\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"bg_BG\" \/>\n\t\t<meta property=\"og:site_name\" content=\"xpearts.com - Digital Agency\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Email Segmentation Best Practices: How To Segment Your Email List - xpearts.com\" \/>\n\t\t<meta property=\"og:description\" content=\"We recently discussed the incredible return on investment that email marketing has to offer. With that nailed down, it\u2019s time to master how to segment your email list to boost that ROI even further! Research from the Direct Marketing Association revealed that effective segmentation can increase email campaign revenue by as much as 760%. With a little imagination, it\u2019s easy to\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/xpearts.com\/bg\/email-segmentation-best-practices-how-to-segment-your-email-list\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-01-03T22:59:55+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-05-01T18:45:44+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Email Segmentation Best Practices: How To Segment Your Email List - xpearts.com\" \/>\n\t\t<meta name=\"twitter:description\" content=\"We recently discussed the incredible return on investment that email marketing has to offer. With that nailed down, it\u2019s time to master how to segment your email list to boost that ROI even further! Research from the Direct Marketing Association revealed that effective segmentation can increase email campaign revenue by as much as 760%. 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