Google provides a range of metrics to help you measure the performance of your Google Search Ads, such as click-through rate (CTR), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS). You can also use Google Analytics to track website traffic and conversions from your ads. We aim to help our clients grow and achieve better results, so we will gladly review your Google Search Ads implemented so far, and provide an action plan for improvement.